Pro Active Marketing Plan

1. MLS and Upgraded featured placement on Trulia.com, Zillow.com and Realtor.com with numerous photos along with a Professional Virtual TourRealtor.com is the number 1 Internet Search Site Used by Buyers  I pay extra to get my listed properties featured on the front page of Realtor.com, the single most visited website for buyers, and my sellers pay nothing extra for this service. Within 2-6 months, each property on average, is viewed thousands of times on-line and purchased by a buyer who finds it on the internet.If you know of a property that needs to sell, I can have it featured with top placement, 25 photos, and a Virtual Tour. You want your home to stand out and get noticed on the number one search site nationwide and homes with numerous photos get noticed more. 

 

2.  Seller Reports sent on Mondays     

                     Residential Residential Reports                                       Condo Seller Reports

  

3. Social Networking  Believe it or not, social networking is a successful tool to get your listing noticed and shown by local agents, and seen by prospective buyers.  I post new listings and price reductions to my facebook account found at http://www.facebook.com/TeresaKingRealtor . 

Listings are also showcased on REALTOR.com through Facebook.

 

4. Virtual Tours 

Have you noticed that many virtual tours simply repeat the same photos used in the MLS if there is one at all?  My system is noticeably different.  I use Virtual Tours to highlight the details and special features of your home with additional photographs. Here are a couple of examples I use to showcase a home. Virtual Tour  and a Fairhope Virtual Tour  

 

               

 

5.  Videos (examples here)

 

6. Direct Email Program  Example Email Flyer

An email blast of your home''s listing is sent to a database of customers and other top selling agents. Potentially, this email will reach as many as 4500 direct email addresses and may well be forwarded to many other family members or friends of Teresa''s recipients.

 

7. Prestige Brochure Flyers

                                                                             

 

8. Yard Signage with QR Code Technology

             

  

9.  Enhanced Internet Presence and Submissions With more than 90% of homebuyers beginning their search for a home on the Internet, I use this knowledge to market your home to tech savvy buyers. Your listing is syndicated to many of these partners and more:

                        

 

 *Presentation of Leadstreet Management of Buyers and their Agents  (demonstration of listing portal and management)

 

10. Directional Signs  Where allowed, directional signs may be used to drive traffic to your address. Some areas only allow this use for the day of an Open House. 

 

11. Postcard Mailing of Your Home Targeted to Prospective Buyers

 

12. Lockbox Placement on Your Condo or Home Providing access to an entry key for a buyer''s agent in a convenient, time saving manner is valuable to making your property showable and ''saleable''.

 

 

13. Taking Calls and Scheduling Showings  Teresa personally takes the calls from buyer inquiries on your home, not a duty agent assigned to a front desk on a rotating basis, who may know very little about your property.  Professional showings are scheduled to document who is making an appointment on what date.

 

14. Feedback Follow-Up Activity Reports of Showings  Superb Follow-Up Service for Feedback to You!   Never again have to ask, "What Did the Buyers Think of My Home?"

After your home' showing appointments have passed it will be normal for you to wonder how well the home showed and what was thought about it. Are the buyers thinking about making an offer? You have a nice house, but it has been on the market for 90 days. Forty-five people walked through it and you have zero offers. Your listing agent tells you the buyers chose something else. Why, you ask.

"This is what my sellers see with my feedback email. My sellers love it! I don''t have to track agents down, and sellers know they will receive something when I get feedback. It''s easy for my sellers to see why their home is not selling if they are priced too high and not getting offers."
 
 4 people have completed this survey with the following results.
Question Answer Results Graph of Results
Did your buyers like the property?
  1. (75%) Yes
  2. (25%) Somewhat
1
2
What did you think of the price?
  1. (25%) At market value
  2. (75%) Above market value
1
2
Are they considering a second showing?
  1. (25%) Possibly
  2. (75%) No
1
2
Are they considering making an offer?
  1. (100%) No
1
Rate the exterior.
  1. (100%) Well maintained
1
Rate the interior.
  1. (100%) Showed nicely
1
Showing Date Question asked Response

6/2

9:00:00 AM

Additional Comments: Prospective client loved the house. Additional room under deck with exterior access only seemed odd to client. Loved the amenities of the home. Superior quality to competition, but priced unrealistically high in current market.

4/19

4:30:00 PM

Additional Comments: Client thought the home was beautiful, which it is. They have 2 teenagers and want a bonus room for them to have friends over. ( in addn to the 4 bedrooms). Client said the home was ''pricey''. They did not look in the downstairs exterior room because of the doggie being in there and they could hear barking before they tried to open the door. I recommended they look despite the dog, as the dog would not hurt them, however they did not feel it was necessary. thanks Teresa

4/18

 10:30:00 AM

Additional Comments: Hi Teresa, My client needs more space; they have three kids. They actually need another bedroom and even a bonus for the kids play area if possible. They do not feel they can use the front room as a sleeping bedroom. The house shows fantastic, very clean. Also the upgrades are incredible. They just can''t sacrifice the space.
4/9 4:30:00 PM Additional Comments: No Written Response-

 

15. Contract Negotiation and Follow-Up  We will follow up with buyer mortgage progress to keep the flow of business moving forward to a successful closing.  We also handle inspection scheduling, appraisal access, order appropriate title work, provide disclosures, and order home warranties if you are providing one for your buyer.

16. Closing  Attend closing with you or see that your closing package is emailed or Over Night Express delivered to you if you prefer not to attend closing in person.  Most of my out of town and out of state sellers prefer this method.

 

 *LIVE MLS LINK TO CLIENT COMPS GOES HERE FOR PRICING DISCUSSION

 

 *OFFICE MARKET REPORTS LINK IN PDF FORMAT HERE FOR DOM AND PRICING

 

With so many choices in real estate agents and companies, it pays to take a closer look at what services you will be getting from an agent to market your home to the public. Services vary locally and range from basic MLS and a For Sale sign to more advanced, professional marketing techniques with enhanced Internet presence.  You may be surprised to know that regardless of the service received, most sellers pay similar fees to list their property, and don''t realize there is a difference.      

 

Many of our clients are out of state owners who enjoy having the business end of their sale handled via DocuSign electronic signatures, express overnight mail, fax, and/or email without traveling back to the area. If you have a family estate to sell, my clients have found our services extremely helpful.